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Kappok AI·June 10, 2026·8 minit in riit

Generative Engine Optimization: ewōr wāween an doulul ko rellap erom uwaak eo AI ej kwaḷọk jaan

Generative Engine Optimization (GEO) ej wāween eo kwōj kōṃṃan wāween eṃṃan ñan kōnnaan im entiti graph eo aṃ bwe injin ko an AI, ChatGPT, Perplexity, Google AI Overviews, ren kwaḷọk eok āinwōt uwaak eo eṃool. Ej oktak jān SEO, im ilo joñan doulul ko rellap ej pād wōt im ejjeḷọk juon ej kajieik.

Jān Habib Obeid

Generative Engine Optimization: ewōr wāween an doulul ko rellap erom uwaak eo AI ej kwaḷọk jaan

Ri-wia eo aṃ ilju enaaj jino ejjab ilo juon laajrak in joñoul kōbaak ko rebuḷuḷu. Renaaj kajjitōk juon injin in AI juon kajjitōk im riit uwaak eo eṃōj kōṃṃane. Eḷaññe doulul eo aṃ ejjab ilo jikin ko rej ekkar ñan uwaak eo, kwōj penjak ilo iien eo eṃool ke pepe eo ej jino jerbal ie.

GEO ej uwaakini juon kajjitōk: ñe juon ri-wia ej kajjitōk juon injin in AI kōn kain eo aṃ, doulul eo aṃ ke ej jikin eo ej kwaḷọk jaan?

GEO ejjab SEO kōn juon āt ekāāl

SEO eo eṃool ej kōṃṃan bwe juon peij en jelōt ilo juon laajrak. GEO ej kōṃṃan bwe ren bōk, lōke, im kwaḷọk kōnono ko aṃ ilo juon uwaak eṃōj kōṃṃane. Wāween ko rej ijjuweo ippān doon, HTML erreo, peij ko remōkaj, im kajoor, ak mejānkajjik eo ej oktak. Juon injin in AI ejjab kōḷaake eok; ej pepe ñe enaaj bōk juon jān eok im leḷọk nememan ñan eok.

  • Wāween uwaak-ṃokta: jino aolep peij kōn uwaak eo remaroñ kwaḷọke jān eok, innem rejetake. Injin ko rej leḷọk jeraaṃṃan ñan naan eo remaroñ kwaḷọke wōt āinwōt an ej ba.
  • Weeppān in entiti: juon Schema.org graph eo ej kōbaaj doulul eo aṃ, armej ro, jerbal ko, im etale ko aṃ make bwe injin ko ren kile eok āinwōt juon entiti, jab juon naan wōt.
  • Jikin ko injin ej maroñ riiti: data eṃōj kōṃṃane, juon llms.txt eṃōj lale, im kōnnaan eo ejjeḷọk kōjparok ie im injin ej maroñ tōbwili im meḷeḷe.
  • Kajoor eo remaroñ loe: etale ko rekāāl, jeḷā ko renaan, im ba ko rej jiṃwe iumwin aolep internet eo bwe modeḷ eo en lōke jikin eo.

Etke joñan doulul ko rellap ej pād wōt im peḷḷọk

Enañin aolep doulul ko rellap ewōr aer kōnnaan eṃōj kōṃṃani ñan iien in kappok, jeḷā eṃwilaḷ eṃōj jailaake ilo PDF ko im peij ko rejjab kōllaajrak eo injin ko rejjab maroñ tōbwili ilo juon uwaak. Doulul ko rej kōkāāl ṃokta rej bōk jaan ko, im jaan ko rej orḷọk: ñe rej kwaḷọk eok ej kōṃṃan bwe elōñḷọk aṃ maroñ bar jaanpeḷọk.

Wāween joñe

Kwō ban kōkāāl men eo kwō ban loe. Kajutak lale iumwin injin ko rellap im ḷoore joñan ainikien ñan kajjitōk ko an kain eo aṃ, jikin ta ko rej kwaḷọk jaan jān er im jab kwe, im oktak eo ikōtaan kōḷaak eo aṃ eṃool im joñan aṃ jaanpeḷọk ilo AI. Oktak eo ej jikin eo eṃṃan.

Jikin in kwōj riiti ej men in kaṃool: peij ko uwaak-ṃokta, weeppān in Schema.org, juon llms.txt, im kōṃṃan bwe ren likūt AI crawler ko ilo laajrak eo.

Kwōj kōṇaan bōk men in ñan koṃbani eo aṃ ke?