Ntushobora kunoza ibyo udashobora kubona: gupima uko ugaragara mu gushakisha kwa AI

Umuyoboro ufata icyemezo ku rutonde rw'abakiriya b'ibigo ni wo ibigo byinshi bitapima na gato. Gushakisha bitagira ikanda byageze kuri 69% mu mwaka umwe nyuma y'uko AI Overviews zitangijwe, naho kanda ku mikoro y'organic ku bibazo bifite Overview yagabanutse kuri 61% hagati ya 2024 na 2025. Ariko mu rubanza rumwe rwa Seer Interactive, abasura bava kuri ChatGPT na Perplexity bahinduka abakiriya ku kigero cya 15.9% na 10.5%, ugereranyije na 1.76% ya Google organic, kandi abasura bava muri AI biyongereyeho 527% umwaka ku wundi. Uko kugaragara kwimukiye ahandi, ariko uko gupima ntikwakurikiye.

Kuba uri uwa mbere kuri Google ntibisobanura ko uri igisubizo. Niba udakurikirana uko uvugwa mu ChatGPT, Perplexity na Gemini, nta shusho ufite ku muyoboro wawe utanga abakiriya benshi.

Impamvu dashboard yawe ya SEO itakibona neza

Igice cy'ibisubizo bya Google AI Overview bivugwa kandi kiri mu mwanya wa mbere kugeza ku wa 10 kwa Google, cyavuye kuri 76% mu 2025 kigera kuri 38%, nk'uko Ahrefs ibivuga. Igikoresho cyawe cyo gupima imyanya gipima urubuga ibisubizo bya AI bikomeza kwirengagiza. Ibibi kurushaho, moteri zitandukana: ubushakashatsi bushingiye ku bivugwa miliyoni 680 bya AI bugereranya ko domeni 11% gusa ari zo zivugwa na ChatGPT na Perplexity icyarimwe. Nta rutonde rumwe rwo gukurikirana; hari uko ugaragara muri buri moteri wo gupima.

Uko baseline nyayo ya GEO isa

Ntukeneye uburyo bushya bwose bw'isesengura. Ukeneye gupima buri gihe niba moteri zifasha gufata ibyemezo byo kugura zikubona nk'isoko, ukabikurikirana mu gihe kandi ugereranyije n'abahanganywa nawe.

• Urutonde ruhamye rwa prompt 20–30 zihuye n'ibyo umuguzi ashaka, zikoreshwa buri kwezi muri ChatGPT, Perplexity, Gemini na Claude.
• Ikaye yandika aho wowe n'buri mu bahanganywa bawe muvugwa, ukurikije moteri, kugira ngo utunganye buri rubuga ukwarwo (Perplexity yishingikiriza ku mbuga z'abaturage nka Reddit; ChatGPT ikunda inkomoko z'ubumenyi rusange nka Wikipedia n'ibisubizo bya mbere bya Bing).
• Isesengura ry'abasura rigabanyijwe ukurikije isoko ya AI, kugira ngo ubone inyungu mu kwihindura kw'abakiriyaituruka ku basura ba AI.
• Kwemeza ko Bing Webmaster ikubonye: ChatGPT ishakisha ku rubuga ikoresheje Bing cyane, bityo kwandikwa kwawe muri Bing ni yo tike yo kwinjira.

Umwanya wa HOWF

Dushyiraho baseline mbere yuko dukoraho ku nyandiko na imwe: urutonde rwa prompt, ikaye yo kugaragara muri buri moteri, n'uburyo busesengura abasura ba AI bwabitse. Hanyuma ni bwo dutunganya (imiterere, entity graph n'icyizere cy'izindi mbuga) kandi tugasubiramo gupima buri kwezi. GEO idafite gupima ni inkuru wibwira wenyine. Iyo ifite gupima, kuba wowe uri igisubizo biba umubare ushobora kuzamura.