Ubone ukuthi awukwazi ukuthuthukisa lokho ongakubonayo: ukumisela isisekelo sokubonakala kwakho ekusesheni nge-AI

Umdlalo osucela izinqumo zabathengi bezinhlangano ezinkulu yiwona ambalwa izinkampani eziningi ezingawulinganisi nakancane. Ukusesha okungekho ukuchofoza kufinyelele ku-69 ngonyaka wokuqala emva kokwethulwa kwe-AI Overviews, nokuchofozwa kwabantu ezimbuzweni ezinesiphetho se-Overview kwehla ngo-61% phakathi kuka-mid-2024 kuya ekupheleni kuka-2025. Kodwa kwelinye lezifundo zecala le-Seer Interactive, ukuvakashelwa okuvela ku-ChatGPT ne-Perplexity kwaguqulwa kwaba ngu-15.9% no-10.5%, kuqhathaniswa no-1.76% we-Google organic, futhi izeshini ezidluliselwa yi-AI zakhula ngo-527% unyaka nonyaka. Ukubonakala kushintshile; ukulinganisa akuzange kulandele.

Ukuba ngu-#1 ku-Google akusho futhi ukuthi ungumphendulo. Uma ungalandeli ukucaphuna ku-ChatGPT, Perplexity ne-Gemini, awunalo ulwazi ngomdlalo wakho onokuguqulwa okuphezulu kakhulu.

Kungani i-SEO dashboard yakho manje ingaboni

Ingxenye yokucaphuna kwe-Google AI Overview eyena ekwazi ukuba phezulu kwabahlu abayishumi ebhodini le-Google yehlile kusuka ku-76% phakathi kuka-mid-2025 yaya ku-38%, ngokusho kuka-Ahrefs. Umlandeli wakho wokubeka izinga umela indawo ezinhlobo zezimpendulo ze-AI ezisanda ukuyinaka. Okubi kakhudlwana, amapulatifomu ayahlukana omunye nomunye: ucwaningo oluyisisekelo lwezicaphuno ze-AI ezingama-680 million lulinganisa ukuthi ama-domain angu-11% kuphela acaphunwa yi-ChatGPT ne-Perplexity ngokufanayo. Asikho isikhundla esisodwa okufanele usilandele; kukhona ukubonakala okudingeka kulinganiswe ngokwenjini ngayinye.

Isisekelo sangempela se-GEO sinjani

Awudingi inkolelo entsha ngokuhlaziya. Udinga ukulinganisa okuphindaphindekayo kokuthi ingabe izinjini ezibumba izinqumo zokuthenga zikubona njengomthombo yini, ezilandelwa phakathi kwesikhathi ezingeni lezinhlangano ezikuncintisanayo.

• Uhlu olumisiwe lwemibuzo engu-20–30 yomthengi onenjongo, eqhutshwa kanyanga ngayinye nge-ChatGPT, Perplexity, Gemini ne-Claude.
• Irekhodi lapho wena nomncintiswano ngamunye nicaphunwa khona, ngenjini, ukuze wenze ukuthuthukisa ngokwepulatifomu ngayinye (i-Perplexity yeqa imithombo yomphakathi efana ne-Reddit; i-ChatGPT ikhethela imithombo yezincwadi zolwazi efana ne-Wikipedia nemiphumela ephezulu ye-Bing).
• Ukuhlaziywa kwezinkomba okuhlukaniswe ngomthombo we-AI, ukuze ubone inzuzo yokuguqulwa etholakala ngezivakashi ze-AI.
• Ukuqinisekiswa kokufakwa ku-Bing Webmaster: i-ChatGPT web search yeqa kakhulu ku-Bing, ngakho ukufakwa ku-Bing yimali yokungena.

Isikhundla se-HOWF

Simisa isisekelo ngaphambi kokuthinta noma yimuphi umugqa wokuqukethwe: uhlu lwemibuzo, irekhodi lezicaphuno ngenjini ngayinye, nokubukwa kwezinkomba ezihlukaniswe ngi-AI. Kuphela ngemva kwalokho siyathuthukisa (isakhiwo, igrafu yezinhlangano, nokuthembeka kwabaphathi bangaphandle) futhi siphinde silinganise nyanga ngayinye. I-GEO ngaphandle kokulinganisa iyindaba oyizitshela wena ngokwakho. Nokulinganisa, ukuba ngumphendulo kuba yinani ongalikhulisa.